The
Pleiades cluster logo used by Subaru is a tribute to its formation
back in the years following World War II. This group of six stars
(some say seven or nine, but only the six are most visible) is
represented by a large star, Alcyone. In Subaru's case, it refers to
Fuji Heavy Industries (FHI), its parent company. The other stars
refer to the small firms that united to give birth to FHI.
FHI
started out as the Aircraft Research Laboratory, established in 1917
by Chikuhei Nakajima and renamed as the Nakajima Aircraft Factory a
year later. It was in the business of producing carrier and
land-based aircraft for the military, some of which like the Ki-43
Hayabusa and Ki-84 Hayate ("Oscar" and "Gale" to
the Allies) saw action during the war.
The
company reorganized itself after Japan's surrender in August 15, 1945
as Fuji Sangyo Co., Ltd. and entered into a different business:
making scooters. The company would go on to make the first Subaru—the
1.5-liter, 45-hp P-1—in 1954. In 1955, Fuji Sangyo acquired the
following smaller companies:
-
Fuji Kogyo, scooter manufacturer
-
Fuji Jidosha Kogyo, bus body manufacturer
-
Omiya Fuji Kogyo, engine manufacturer
-
Utsunomiya Sharyo, vehicle chassis manufacturer
-
Tokyo Fuji Sangyo, trading company
Interestingly,
the word "subaru" means "unite." Since then, many
Japanese have associated the name with the Pleiades cluster. FHI
maintains an aeronautics division, but its important assets are with
the automotive industry.
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