Subaru has been a vehicle of choice for many Americans since its
introduction in 1968. The brawny sedan provided a safe and fast journey for
interstate travelers. Several decades later, Subaru car dealerships and
elsewhere find themselves selling autos that cater to practically all types of
motorists.
Selling like Subarus
2014 has been kind to the auto maker. The company’s sales are
predicted to reach half a million vehicles. Subaru officials point out timely
product offerings and pricing as well as a strong dealer representation as
their success factors. Dealers can attest to this as more and more motorists continue to show interest
in what Subaru has to offer.
Moneymakers
According to car dealerships, the Crosstrek XV,
a new Legacy, a new Outback, and the new WRX are some of the
higher-selling models. With appealing designs and dependable technology, Subaru
has managed to hold its own against segment leaders such as the Toyota Camry
and Honda Accord. In the compact division, the Subaru Impreza trumps the Toyota
Corolla and Honda Civic with its standard all-wheel drive.
Formula for Success
Subaru builds cars to perform and endure; impressing
prom dates or co-workers are just a nifty bonus. The company is driven by its
customers’ needs and safety, and it is this philosophy that has helped evolve
Subaru from hippie favorite to industry heavyweight.
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